And management strategy 3: provide customers value
2013年12月26日 09:24
-Flow from here
The so far
Management strategies is the low cost and differentiation strategy.
To give customers a better value and differentiation strategy
That flow has been going.
And this page is not and better value heck, something that explains will.
-Customers who decide the value.
Value, and the value for our customers, is not worth for the seller. Commitment made to how difficult for sellers of products, material, manufacturing process, also it doesn't make sense that for the customers, it is not "worth".
Decide whether or not there is value's customers. It's this simple. Thus, customer value with a value, value for you is that nice to the customers.
It's not saying that your great fondness and commitment is not important. That made you a hard time for you, if important for customers is that it will be a good value and the customers do not evaluate it not worth the.
-Values, and specifically what?
Value type is only your look over the. Yes, from customers who want value as become a close number infinitely.
But I want and value, Infuse of goods from, say, that of human needs and desires. To this fact so much no type.
1 ） living desire: pleasures of the body's physiological needs standards
2 ） social desire: evaluation of others which are relationship needs and others.
3 ） self desire: needs standards to complete on your own self gratification
Of the three. Layman's terms,
-Want to do Iraq, wants to survive
-Want to honor everyone wants a recognized / status
-Want to be wanted
-Customers are buying desires
For customers to pay for products and services, not worth to pay. The value and the
1 ） wants to survive, like LAC
2 ） want honor and status, everyone admitted
3 ） want you want for yourself, you want to enjoy
The only one not.
If so, offer your products and services meet any one of these three, it is for our customers 'value' no it becomes.
For example, it's gum.
Lotte Black Black says even without the drowsiness clean gum. Prevent accidents drives when chewed. It's a desire that wants to survive.
Cadbury clorets. That refreshing breath, is a social desire not to disturb others, want, think of beautiful people breath.
Lotte fruit gum. It's a self desire, want to enjoy the taste.
It meets the Basic 3 desire for human products are selling like this even at 100 yen gum and, even in the gum is basically made of rubber and sugar. I don't know the sweet rubber. It wants to survive, being recognized, like the desire to buy.
-Differentiated and better meet the desires that
That's why differentiation and better these cravings or fill in different forms. So the management's job is first and want to meet whatever value to themselves and important to ask your.
Cravings are different people, so consider marketing strategies such as making the advertising and product segmentation, targeting, and it was to be.