And marketing?
2013年12月26日 09:35
Marketing term broadly and polysemy of the word marketing is easy has. Differences and especially business, the source of confusion and seems to be.
Short answer and I think marketing, and marketing
All sales activities
It is. Sales & sales 'research' includes marketing and promotion customer service. More precisely, it
Every action our consideration for providing value to our customers
And I'm thinking.
Have confidence and dignified manner as seriously and serve customers, trying to provide value, and against it, to claim the money. Customers and appreciate it on you, and employees in the ' thank you ' and said, you and the employee this pleasure （ and money ） receives.
It is the basis of marketing.
The essence of marketing is delivering value and worth is to receive compensation. May sound like a matter of book marketing written in such way that is actually very rarely (as far as I know, does not exist).
-Positioning of the marketing activities of the company
The company exists for what? For employee satisfaction exist? It might be okay, but as employee satisfaction, company cannot subsist. So company but will be satisfied employee income 10 million yen or more employees if an extreme story, giving the cushy jobs in the is does not do. Is employee satisfaction is there, company survival requirements, is not a sufficient condition.
Make money online? Well it would, ultimately,. But money is what you receive from without does not come down from heaven. Then, I'm can exist for the company is "receives money from customers' and other words. And I see receives money from customers' for a series of work-marketing.
EH? In it, but not be marketing company with all the work I? Great! I noticed that often. In fact it is so!
Cannot exist out of profit the company ▼
• Need to receive money from customers
• All the activities is called marketing
And I simply think it is. I think is the existence meaning of the marketing company.
Activities for your marketing, the word if there is resistance, with the utmost anything nice, is present to anyway, companies provide value for our customers.
Marketing is the customer's funds and believe impossible. Correctness is the customer. Also, such an idea, and in many ways falls damnation （ and rather coming ）.
Members of marketing, that is. All product development, to purchase, to production, counting the money, business, etc, etc, are being made for providing value to our customers and make money.
Manufacturers
Retail
Suppliers are also useful in marketing-development: our customers think: customers want to buy
Easy fitting to make the marketing-production: customers satisfactory quality: our customers are lining up
Also, make money marketing → sales: qualify customers and make money selling: customer value
EH? No thing in your company? "My job's to satisfy my boss? ' It? Satisfaction = your boss is good in it, in the part of 'receive money from customers'. Run away, or change the company, it could satisfied boss = boss ranks, the strenuous efforts there. Otherwise you become useless with company.
Companies are doing would be and you work in development and production with the accounting and it is all cases ' your money ' for employees, such thinking is strong. Such a company is from the development of our customers help to the "customer satisfaction product production', 'customers properly for money and manage accounting and employee each understand the purpose of their work and the role. Conversely, bad company 'own good do I get myself ahead if you see my Lac ' idea of 守れれば himself.
So is the kind of thinking and marketing. Is an idea rather than means of specific departments, specific activities President conscious of all of our employees, do not continue to think. "To make money from our customers what to do" mindset "to our valued customers to do what marketing is.
-Get and idea of the other?
There is objection would be many. For me, this is only hypothesis of the moment. But the end of thought hypothesis. Various ideas came through there to try their refutation.
But no company is marketing ideas are profitable
There could be a short term. Exclusive Mono 'by chance' needs, 'accidentally' wants people to, it might be, to get them. But will be in it in the long run bad. More from or develops products that it exceeds competitors Excel in marketing, it is finished.
"That makes the diamond company's effort"and no doubt
Outrageous. Tremendous effort has been to increase the value of a diamond. Diamond is the truth so much seems to be not uncommon minerals. But a very high amount. Recently, called de Beers Diamond syndicate was doing Suite 10 diamond commercials. De Beers also this diamond engagement ring of the 3-month salary. My birthstone is the opal, but see October birthday Opal "never even heard a message saying.
Selling make in the old days
It is a good point! That's right. I'm so good if you make selling the old. I will be making TV or refrigerator without a TV and refrigerator, portfolio, it only sold. But it is not now such an age is. Unfortunately. In the short term, we are profitable. That is if you can dominate the innovative technology. But now all the alternatives. It is not buy replacements if you don't care about. Typewriter conflict is without the other typewriter word processor, and now is the personal computer. Not as Pepsi Cola competing, Evian, and sweets. I'm be Cola competing mobile game in the sense that the diversion. And that is that became such an age other than going ahead in marketing no longer road,. May be stronger than that for some reason back in the primitive age, knows marketing monopolize the means of production, however, now is not there in those days.
Strong sales force sell
So I guess. If the same product is strong sales force is selling? But part of that strong sales ability, good at marketing that is from (at least my definition is), don't have marketing, no if at all.
Even deceived customers if you make money, what you can do.
It is so? Does not deny that the idea itself, but disagrees with the idea for this site, so I'm sorry but close page. So want you using this site if so. Tell me just one thing. So happy?
-Marketing who work either?
The short answer is everybody's job. 3 Of 'em all, in marketing thinking, customer-oriented nice even without a marketing department that is. Development unit is a work stand to your product development and a production unit is produced in quality customer satisfaction work. Not to mention the sales.
Say, something like rugby is marketing. It is toward such as customer satisfaction, enthusiastic affection is the goal, it departed from the start, such as development, raw material procurement, production, advertising, delivery, support, including through will pass in turn ball. One person even dropped the ball （ Rugby in knock-on ）, cut off at that point. You can't carry the ball until the goal is customer satisfaction. Sash of the relay is the same. Even one person felt very sash, or even one person, in the customer-oriented from customer satisfaction, our customers love, such as win cannot. Most restaurants no matter how any amount of mistakes, such as in the cash register, is a ruin, at the last. Even in a company with a great sales force if the product is bad about not. Even great sales are credit problems for the company I had mistakes in accounting units,.
So, to strengthen the competitiveness of the company means that one person to quickly lead the sash towards one person whom customer satisfaction, is. Marketing is the work of all employees.