Simple basic management strategies
2013年12月26日 08:47
-Simple basic management strategies
Is no business strategy, marketing either or, so complex （ not say easy. Or rather difficult ）.
Consultant I end up saying no body and lid, but trying to complicate for consultants to make money online there. On the primary side also hired does not put it in reverse, it is seemingly only seems difficult to money to pay for the problems there. Is the basic management of natural, and it's no blessing. However, dwells in its natural essence. Repeat, is not easy. However, simple as that.
-Company objectives （ for one thing ） is profit
First of all, that one of these management goal is profit no doubt. Only profit purposes, but of course no one thing big goal is should be. At least, if no profit is not promoted by the business. Company no profit, no social significance said. I'm didn't work worth the salary employees, underperforming, it's worth it.
Will be on the profit.
-Profit = revenue-expenses
Of course profit = revenue-expenses. It's from
Interest law part 1 ） costs constant, increase sales
Profit law 2 ） constant sales, lower costs
The only two things. In truth, the essence of strategy is only this is. It's natural, fine, say anymore, you'll know our flying page to another. In if your income has achieved enough. If that can't, even though you know where it's not.
Differentiation
Stand on the premise that if you buy the same things cheaper the better, (and this premise is usually true), will survive in competitive markets cheaply make just one company only. But reality isn't necessarily so.
Cheaper the better, because the facts of, also the fact that "the proof of not even exist.
Put it in a nutshell, those goods and services not Oughta customers wonder, sells its products. Put it a little more difficult, is lack of substitutability, in short's 'Oh! ' and something to be.
-'It's not Starbucks espresso."
And 'Burger was Moss'
-Consulting is still McKinsey said
-"Watch is Rolex."
And so on, there would be many. The above example isn't example is fighting all at competitive cost. It is opposite. It's only the price advantage but rather inferior company. However, would have no doubt that given above for customers.
Customers prefer these products and service's thinks this product and service it's not Oughta. Say reverse, is that not to provide in other companies. That is the differentiator.
But, provided by third-party price lowest price no may be that, because if you want it, not provided to other online from there. There's no other choice.
Differentiation, it's buy from that is better than competing products and services.
As you note here's to good high what if profitable, not necessarily become. I heard the sushi, that underdevelopment is high although sushi is Toro's. It's from the high purchase cost of course.
Speaking of marketing, good high what is it in itself differentiated. However, strategic management objectives （ of one ） is's profits if in it lead to profit from (also for marketing purposes benefit, that is), doesn't make sense.
At the same cost, "cannot provide for other companies' products and services, offer, sell higher than other companies. This is ahead of profit law part 1, costs constant, increase sales, it becomes.
That is, ultimately it also says the charismatic Professor of strategic management
Interest law part 1 ） costs constant, increase sales
Profit law 2 ） constant sales, lower costs
Just saying that. In different ways, saying changing the angle to the Professor, or even a consultant's. And no matter what anyone say
Profit = revenue-expenses
It cannot escape from the law said. It's means of Porter said 'of differentiation', concentration on specific cost advantage and also give sales where it will end up in, or to lower the costs.
(Reference: Michael E Porter by competitive strategy diamond company)
Collectively, and management strategies
1 ） ） （ one thing for purposes to be profitable,
2 ） cost reduction strategy differentiation strategy in going to decide.
-Follow strategy tactics
Of course, there is a variety of tactics, such as funding, personnel training, organization, product, advertising,. Management resources are ' humans, things, Kane ' + information etc and told that how humans, Mono, or use money, it will all ultimately comes down to here.
If, in taking cost reduction strategies
• High productivity human resources
And efficient organization
-Product can be produced at low cost
Desire to be.
If, in going in the differentiation strategy and specifically to differentiate how much apart from,
Human resources can offer something different from other companies
Your organization can't imitate in other companies
-Products not produced in other companies
Desire to be.
Cost reduction strategy and differentiation strategy are the same people, things to do, using the money that they clearly.
-In fixed costs or increase sales, lower the cost or revenue in constant
And the next question is,
Interest law part 1 ） costs constant, increase sales
Profit law 2 ） constant sales, lower costs
In going to both strategies to address. Interest law part 2 a cost reduction strategy is a competitive market ＊ in the only one won. After all the same body win unless you play the cheapest so far. Of course it would be a short-term price match. But win in the long run is the company at reduced cost.
＊ and competitive market here, used in a broad sense. For example, enter the 'gas stations along the amberjack that "gasoline sales market in Japan as well as. Overall fast-food market also see Shibuya Center Street fast-food' is a competitive market.
That so normal companies, almost all of the differentiation strategy.
Differentiation and different from other companies, they say. But in lower quality than competitors, bad location, and, understandably, not choice.
How do I differentiate leads to competitive advantage? Will be connected in this marketing strategy and strategic management.